Trama Casa
Branding, Identity, Photography, Print, Strategy, Video, Website
We led Trama’s rebranding process, reaffirming the brand as a creative studio dedicated to the home and the beauty of everyday life. We developed a broader, more sensitive visual identity, accompanied by photography and audiovisual production that foreground the quality of the materials, the artisans’ role, and the quiet strength of processes carried out by hand—and, more often than not, by many hands. The language was built to reveal the time and care behind each process through a more open visual system, a more elegant, earthy palette, and an art direction that lets the material take center stage.
Leston investigates the relationships between sound, image, code, and permanence. In dialogue with his research, we developed a visual identity and website that bring the system to the foreground. There is an interval in the gap between error, the blue screen, and code, and it is within this unstable space, between control and failure, that the project comes to life.
Boiler is a fitness-equipment brand known for its high-performance jump ropes. Based on a new creative direction, we developed a more distinctive visual language for the brand, presenting Boiler as part of an active, urban, and contemporary lifestyle—a presence capable of bridging performance and lifestyle.
Simplexidade helps organizations operate in complex contexts without confusing complexity with complication. We applied this approach to the visual identity through graphics that explore the organic–digital duality and build on the idea of the power of relationships when integrated.
Planetary Embassy imagines a form of diplomacy between humans, nature, and other living forces. In Belém, New York, Tokyo, and other territories, art, science, technology, and Indigenous knowledge came together in a space for listening, guided by patterns generated from natural sounds.
