Simplexidade
Identity
Simplexidade is a complexity-management consultancy that begins with a simple distinction: complex is not the same as complicated. Complex systems can emerge from simple interactions between their components, producing behaviors that none of them would display alone. Rather than offering rigid formulas, the consultancy works with mental models and evolutionary processes to help organizations observe relationships, recognize patterns, and act in uncertain contexts. The simplicity we sought does not diminish the world; it creates clarity from which to glimpse it and exist within it. The tension between the organic and the digital runs through the entire visual language, revealing the power of connections when they are integrated.
“I think you should dream the earth, because it has a heart and breathes.” The sentence that opens the book also opens the editorial project, guiding an open visual identity that breathes, welcomes, and warms. Terra Sem Males connects the Guarani myth of a life without suffering with the work of ten artists. Written by João Vergara, the book weaves together art, history, and imagination to ask how we might live better on an imperfect earth.
Play is an open-access arts festival that approaches childhood and youth in a diverse, participatory way. By bringing education, culture, and the city closer together, it recognizes children and young people as agents of new ways of learning and occupying space.
Boiler is a fitness-equipment brand known for its high-performance jump ropes. Based on a new creative direction, we developed a more distinctive visual language for the brand, presenting Boiler as part of an active, urban, and contemporary lifestyle—a presence capable of bridging performance and lifestyle.
Ateliês do Rio enters the creative spaces of ten artists from different practices and generations. Photographs by Vicente de Mello and interviews by João Vergara reveal the studio as a living archive, a laboratory, and an extension of each work.
