Play Festival
Exhibition Design, Identity, Website
Play is a festival that believes in the power of children and young people as protagonists of culture. Inclusive and participatory, it creates space for exchange and for different ways of learning and experiencing the city. As an open-access arts platform, it brings together multiple languages and forms of expression, valuing diversity and collaboration as part of its very way of existing. In the visual identity, forms that connect, repeat, and transform pursue this idea of continuous dynamism. They suggest paths and convergences, reflecting a festival where learning also means occupying spaces and building collectively. Play turns the city into a true educational territory, recognizing children and young people as active, curious, and essential participants in the creation of cultural life.
Childhood is not preparation for life; it is life itself unfolding. With this in mind, we worked with Espaço Envolvimento on a careful rebranding process, moving through conceptual and strategic stages and arriving at a visual expression that reflects the school’s new moment.
FORMS brings culture, science, education, and activism together to co-create experiences and rehearse possible futures. Collaboration and collective intelligence generate sounds, colors, materials, and forms for an identity in continuous construction, capable of evolving in dialogue with each experience.
Encruzilhadas: We Believe in Street Corners brought together seven sound offerings by 29 Brazilian artists. To visually translate the exhibition’s concept, we created a symbolic universe of images directly or indirectly connected to the orixá, bringing this entire crossroads together in a single place: the now.
Led by IMPA, Impa Tech is a college dedicated to applied mathematics. Its identity balances two temporalities: the solidity of an institution born with a classical vocation and the openness of a future-facing digital modernism.
