Impa Tech
Identity
Impa Tech is a Brazilian college dedicated exclusively to teaching applied mathematics, led by IMPA, the Institute for Pure and Applied Mathematics. The institution was created to educate people capable of turning abstract reasoning into solutions for concrete problems, bringing academic excellence and social impact closer together. Its identity balances two temporalities: the solidity of an institution born with a classical vocation and the openness of a future-facing digital modernism. Mathematical thinking serves as the organizing principle throughout. Rather than illustrating mathematics, the identity incorporates its principles—repetition, variation, proportion, and organization—balancing academic rigor and technological culture without sacrificing clarity.
Play is an open-access arts festival that approaches childhood and youth in a diverse, participatory way. By bringing education, culture, and the city closer together, it recognizes children and young people as agents of new ways of learning and occupying space.
We led Trama’s rebranding process, reaffirming the brand as a creative studio dedicated to the home and the beauty of everyday life. We developed a broader, more sensitive visual identity, accompanied by photography and audiovisual production that foreground the quality of the materials and the wisdom of craft.
Clarice Lispector’s website at Instituto Moreira Salles offers two paths: one freer and more unpredictable, inviting visitors to explore the work through discoveries and detours, and another more direct. Manuscripts, letters, and documents from the archive reveal different readings and ways of (re)encountering Clarice.
With more than one hundred works from the MNBA collection, Pretagonismos places Black artists at the center of Brazilian art history. Design and architecture work as a single reading structure: artworks, names, and stories gain presence so that another panorama of Brazilian art can emerge—broader, more critical, and, above all, necessary.
