Impa Tech
Identity
Impa Tech is a Brazilian college dedicated exclusively to teaching applied mathematics, led by IMPA, the Institute for Pure and Applied Mathematics. The institution was created to educate people capable of turning abstract reasoning into solutions for concrete problems, bringing academic excellence and social impact closer together. Its identity balances two temporalities: the solidity of an institution born with a classical vocation and the openness of a future-facing digital modernism. Mathematical thinking serves as the organizing principle throughout. Rather than illustrating mathematics, the identity incorporates its principles—repetition, variation, proportion, and organization—balancing academic rigor and technological culture without sacrificing clarity.
An engineer, urban planner, feminist, and key figure in the making of MAM Rio, Carmen Portinho made the act of designing an instrument of social transformation. The exhibition tells her story and brings together works that reveal the breadth of her thinking.
With electric bicycles and self-propelled vehicles, baiq turns getting around into a more fluid, intelligent, conscious, and free experience. We developed the naming, branding, visual identity, brand applications across the products, and initial communication support, all of which carry this idea of movement forward.
At Mirá, ancestral Japanese techniques, natural fermentation, and Brazilian ingredients turn bread into a territory of research and memory. It is an independent bakery built between tradition, discovery, time, and care.
Simplexidade helps organizations operate in complex contexts without confusing complexity with complication. We applied this approach to the visual identity through graphics that explore the organic–digital duality and build on the idea of the power of relationships when integrated.
