Botton
Branding, Digital, Identity, Photography, Strategy, Video
Botton believes in the power of small habits to cultivate well-being and healthier living. The brand begins with the idea that care happens in everyday life: in possible choices, repeated gestures, and practices that become part of life over time. Rather than promising immediate and unrealistic transformations, Botton values continuous, accessible processes that bring health, affection, and awareness together in caring for oneself, for others, and for the planet. We developed its visual identity and content around a language that balances information and closeness, giving form to an idea of health that is less rigid, more human, and more dynamic. Botton is about the vastness of the minimal and what lies within reach: small actions sustained over time, capable of producing greater change.
With more than one hundred works from the MNBA collection, Pretagonismos places Black artists at the center of Brazilian art history. Design and architecture work as a single reading structure: artworks, names, and stories gain presence so that another panorama of Brazilian art can emerge—broader, more critical, and, above all, necessary.
Boiler is a fitness-equipment brand known for its high-performance jump ropes. Based on a new creative direction, we developed a more distinctive visual language for the brand, presenting Boiler as part of an active, urban, and contemporary lifestyle—a presence capable of bridging performance and lifestyle.
Festival Teal Brasil brings together networks, practices, and inspiration to imagine more whole organizations. Like teal thinking itself, its shifting identity reflects an evolving field and is organized in layers: graphics overlap, shift in relation to one another, and produce ever-changing configurations, while content remains at the center.
Behind a historic façade, Casa Camolese brings together a restaurant, craft brewery, cocktail bar, delicatessen, and music. Its identity connects the Italian graphic tradition with the atmosphere of a house in Rio.
