Botton
Branding, Digital, Identity, Photography, Strategy, Video
Botton believes in the power of small habits to cultivate well-being and healthier living. The brand begins with the idea that care happens in everyday life: in possible choices, repeated gestures, and practices that become part of life over time. Rather than promising immediate and unrealistic transformations, Botton values continuous, accessible processes that bring health, affection, and awareness together in caring for oneself, for others, and for the planet. We developed its visual identity and content around a language that balances information and closeness, giving form to an idea of health that is less rigid, more human, and more dynamic. Botton is about the vastness of the minimal and what lies within reach: small actions sustained over time, capable of producing greater change.
Created by RADDAR for the Chicago Architecture Biennial, Our Second Skin transforms more than 2,200 pieces of glass-manufacturing waste into a translucent skin. We developed the project’s visual identity and poster, seeking to graphically represent this relationship between transparency, opacity, surface, architecture, and transformation.
Pacto Visual 5 brings four international artists and four Brazilian artists together through nominations and interviews. The book investigates affinities, tensions, and ties to Brazil, turning another person’s gaze into a pact for new forms of closeness and possibility.
Festival Teal Brasil brings together networks, practices, and inspiration to imagine more whole organizations. Like teal thinking itself, its shifting identity reflects an evolving field and is organized in layers: graphics overlap, shift in relation to one another, and produce ever-changing configurations, while content remains at the center.
With electric bicycles and self-propelled vehicles, baiq turns getting around into a more fluid, intelligent, conscious, and free experience. We developed the naming, branding, visual identity, brand applications across the products, and initial communication support, all of which carry this idea of movement forward.
