Boiler
Branding, Communication, Identity, Website
Boiler is a Brazilian fitness-equipment brand best known for its high-performance jump ropes. And because nothing should stand still—not even Boiler—we led a rebranding process based on a new creative direction, repositioning its visual expression and expanding the brand’s communication possibilities. The new identity brings sport, fashion, and urban culture closer together, positioning Boiler as part of a more active lifestyle: a more distinctive, urban, and contemporary brand presence capable of bridging performance and lifestyle.
With electric bicycles and self-propelled vehicles, baiq turns getting around into a more fluid, intelligent, conscious, and free experience. We developed the naming, branding, visual identity, brand applications across the products, and initial communication support, all of which carry this idea of movement forward.
Created by cinematographer Nicholas Bluff, Bluff Bounce develops reflectors for more natural lighting. We developed a precise, restrained graphic system inspired by the sensibility of someone who understands that lighting is also about choosing how to look.
Clarice Lispector’s website at Instituto Moreira Salles offers two paths: one freer and more unpredictable, inviting visitors to explore the work through discoveries and detours, and another more direct. Manuscripts, letters, and documents from the archive reveal different readings and ways of (re)encountering Clarice.
With more than one hundred works from the MNBA collection, Pretagonismos places Black artists at the center of Brazilian art history. Design and architecture work as a single reading structure: artworks, names, and stories gain presence so that another panorama of Brazilian art can emerge—broader, more critical, and, above all, necessary.
