baiq
Branding, Communication, Identity, Naming
baiq proposes a new relationship between people and urban space, starting from a question: how can movement transform the experience of living in the city? The brand develops electric bicycles and self-propelled vehicles that introduce a different rhythm into everyday life—one in which moving around can create new relationships with the neighborhood, invite people to inhabit time and space differently, and make travel part of the everyday experience. We developed the naming, branding, visual identity, brand applications across the products, and initial communication support. The visual language accompanies this dynamism: a graphic system in constant circulation, building an accessible, future-facing language capable of activating new urban rhythms and making the city turn in a different way.
We led Trama’s rebranding process, reaffirming the brand as a creative studio dedicated to the home and the beauty of everyday life. We developed a broader, more sensitive visual identity, accompanied by photography and audiovisual production that foreground the quality of the materials and the wisdom of craft.
Pacto Visual 5 brings four international artists and four Brazilian artists together through nominations and interviews. The book investigates affinities, tensions, and ties to Brazil, turning another person’s gaze into a pact for new forms of closeness and possibility.
Bauh is an original furniture studio that creates pieces from reclaimed wood. Produced in limited editions, its furniture is defined by close attention to materials and detail. We developed its visual identity, creating a sober, contemporary graphic system that supports the brand’s communication without competing with the material’s singular character.
Planetary Embassy imagines a form of diplomacy between humans, nature, and other living forces. In Belém, New York, Tokyo, and other territories, art, science, technology, and Indigenous knowledge came together in a space for listening, guided by patterns generated from natural sounds.
