baiq
Branding, Communication, Identity, Naming
baiq proposes a new relationship between people and urban space, starting from a question: how can movement transform the experience of living in the city? The brand develops electric bicycles and self-propelled vehicles that introduce a different rhythm into everyday life—one in which moving around can create new relationships with the neighborhood, invite people to inhabit time and space differently, and make travel part of the everyday experience. We developed the naming, branding, visual identity, brand applications across the products, and initial communication support. The visual language accompanies this dynamism: a graphic system in constant circulation, building an accessible, future-facing language capable of activating new urban rhythms and making the city turn in a different way.
Bauh is an original furniture studio that creates pieces from reclaimed wood. Produced in limited editions, its furniture is defined by close attention to materials and detail. We developed its visual identity, creating a sober, contemporary graphic system that supports the brand’s communication without competing with the material’s singular character.
Simplexidade helps organizations operate in complex contexts without confusing complexity with complication. We applied this approach to the visual identity through graphics that explore the organic–digital duality and build on the idea of the power of relationships when integrated.
Clarice Lispector’s website at Instituto Moreira Salles offers two paths: one freer and more unpredictable, inviting visitors to explore the work through discoveries and detours, and another more direct. Manuscripts, letters, and documents from the archive reveal different readings and ways of (re)encountering Clarice.
Toriba brings together research, culture, education, and social innovation to imagine possible futures. It is a meeting place for people and narratives that understands collective imagination as a tool for transforming the present. For the project, we developed a new visual identity, a website, and a manifesto film that express this continuum.
